Reima designs active kids
2016-06-28
The Finland-based kids’ functional outdoor brand Reima® has focussed on getting kids active and out since 1944. For the season SS’17 the company has identified two ways of doing this: designing weatherproof clothes that allow all kinds of activities, and a new wearable tech concept that rewards kids for being active and moving about. ReimaGO®…
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Bergans Ski Collection Winter 2016/17
2016-02-02
WARM BUT BREATHABLE Kongsberg Insulated Jacket A padded softshell – that upsets conventional notions of ski clothing. Padded hardshells or insulation jackets with more or less dense outer materials are common, a softshell with additional warm padding, however, is new. The advantage is obvious: the elastic and soft outer material is far more breathable than…
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THE NEW TRETORN® TORNEVIK HUNTING BOOTS
2015-02-26
CELEBRATING A PROUD HUNTING HISTORY Walking the woods since 1891 The jagged terrain of the forest is ground we know well. Tretorn has been here all along, crafting footwear for hunters since 1891. It’s also terrain familiar to thousands of Swedish hunters, who find friendship and peace in these dense woods. Our new hunting line draws…
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Ski touring the light way
2015-01-30
Oslo (November 24, 2014): The brand new lyngen line from Norrøna is the way to enjoy modern ski touring. Ranodonnée skiing is the biggest outdoor trend in both Europe and the US right now – and the hike up is just as important as the ride down. That is why the Norrøna lyngen collection is…
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Urban inspired skiing
2015-01-30
Oslo (November 24, 2014): Most skiers and snowboarders live in cities and go to the mountains during weekends. This combination, this contrast in our lives, is the background for the development of the brand new Norrøna røldal collection. We call it the world´s greatest urban inspired freeride collection for a reason. In these products,…