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RÖJK Superwear Spring/Summer 2016 Introduction


One year ago, we made our first appearance at OutDoor Friedrichshafen. We kept a low profile and hid away in a conference room, but despite our efforts to lay low, we ended up making some noise with the most prestigious of the Scandinavian Outdoor Awards – the Overall Winner Award. Now we are ready to go all in as exhibitors, and are therefore in the middle of setting up meetings with buyers, distributors and media alike.

We are very excited about the new collection, with its daring and inspiring influences from the Aztec, Incan and Mayan cultures. As some of you know, this theme was introduced with the Fall/Winter 2015 collection, and is now carried over to our Spring/Summer 2016 backpacking collection. The bold patterns, unique prints and mix of vibrant and mature colours make it no doubt our strongest collection yet, and has been incredibly well received so far. As always, all materials have been carefully developed by ourselves, and items to keep an extra eye out for are our two new unique, innovative PrimaLoft developments, the PrimaLoft Drifter Hood and PrimaLoft SuperUndies, and the Atlas Pants.

At OutDoor, you will find us at A5:314 in the Scandinavian Village, a short distance from the Scandinavian Bar. We hope to see you at our booth, and would like to take this opportunity to urge you to make appointments with us well ahead of time, so that we can meet with you at a time of your convenience. To set up a meeting, please contact our through the below:

Linus Zetterlund, marketing director

linus@rojksuperwear.com / +46(0)70-727 62 84


We look forward to seeing you at OutDoor 2015!