Revolutionary paper packaging for Protein Bars

Moonvalley and Billerud launch revolutionary paper packaging for Chocolate-Dipped Protein Bars at Reitan Convenience in Sweden.

Every year, eleven million tons of plastic waste leak into the world’s lakes and oceans, causing enormous damage to ecosystems and animals. Additionally, plastic production and incineration in Sweden contribute to up to 10% of the country’s territorial greenhouse gas emissions1. By switching from plastic packaging to more sustainable paper packaging for their Raspberry and Cocoa Chocolate-Dipped Protein Bars, Moonvalley takes another significant step in producing sustainable products that engage consumers in the value of a circular economy.

Moonvalley Paper Packaging_Cocoa
Moonvalley Paper Packaging

“The new packaging material from Billerud is revolutionary for a market that has only had plastic and metal as previous alternatives. As this is barrier paper, it can be sorted in paper recycling and is thus much more sustainable than other packaging in this segment,” explains Johan Björkman, Moonvalley CEO.

Billerud Recyclable Flow Wrap is an innovative packaging solution based on renewable and recyclable wood fibers from sustainably managed forests. The paper, which is already available today, is just one example of Billerud’s drive to develop sustainable packaging solutions for a better future and to facilitate conscious and sustainable choices for consumers.

The packaging material enables a transition from plastic to paper packaging, resulting in reduced CO2 emissions during the production stage. Initial internal calculations indicate that CO2 emissions are reduced by nearly half with Billerud Recyclable Flow Wrap compared to plastic packaging.

“At Billerud, we develop packaging materials that challenge conventional packaging for a more sustainable future. Therefore, we are particularly pleased to now, together with Moonvalley, develop packaging for their products that reduce the climate impact and the use of plastic,” says Radka Peterson, Sustainability Manager at Billerud.

The Chocolate-Dipped Protein Bars with the new paper packaging will be available at all 7-Eleven and Pressbyrån stores, as well as online, starting from week 34 2023.

About Moonvalley

Founded in 2018, Moonvalley is a sports nutrition brand with its roots in Måndalen, Norway. The brand produces organic, plant based and nutritionally balanced products with extraordinary delicious flavours – and a proud community of fans all over the world.

Moonvalley was founded by the three Swedish professional trail runners: Emelie Forsberg, Ida Nilsson and Mimmi Kotka. These three athletes are also food lovers with a strong passion for a sustainable, simple lifestyle – close to nature. As strong as the love of being outdoors in the mountains, the driving force is to create a new alternative in sports nutrition – that is plant-based products, liberated from all unnecessary additives.

Moonvalley is more than a brand. It’s where Emelie and Ida call home, and – it is where everything started.

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43130 Mölndal