Reima kidswear reaches a new level of sustainability

Circular & responsible collection for autumn-winter ‘22

Reima wear for school kids for early autumn 2022
In the new Reima collection, recycled, organic or certified responsible fibre content is the rule, of which there are not many exceptions.

The over 75-year-old kids’ wear brand Reima has taken on the task of gearing up the next generation of happy, active kids ready for the world to come. For autumn-winter ’22, Reima presents a collection of apparel and footwear that’s more sustainable than ever before.

Reima, with its headquarters in Finland, is leading the market for durable, protective kids’ outerwear. Exporting not only clothes but also the Nordic way of parenting, Reima wants to enable kids’ free movement and play. The company offers high-quality, tip-to-toe gear, perfected down to the smallest detail, for kids from 0 to 12 years. Recently, this kids-only producer of performance wear for all climates has especially expanded its collections of innerwear and footwear.

Durability and versatility go hand in hand

This autumn, Reima has reached one important milestone: all insulations are 100% recycled! For a Reima garment to be called sustainable, its main material must meet one or more of these criteria:

  • monomaterial/easy to recycle
  • minimum 40% recycled fibre content
  • bluesign® approved
  • with Responsible Wool Standard certified wool
  • the cotton/hemp is organic

But Reima doesn’t only look at the material. The design needs to be durable too. It must defy time and be usable in many ways, preferably across many seasons, and on more than just one kid. Users can attach several Reima garments to others and wear them as part of a versatile layered dressing concept.

A comfortable school year starts with organic and recycled

Junior styles Reima EA'22
Juniors wearing lightly insulated jackets with responsible down and durable sneakers containing hemp and recycled rubber. All the pants and tops pictured here contain recycled polyester.

Sweatshirts, hoodies and pants from recycled fibres are the basis of an easy-care back to school wardrobe for active juniors. The synthetic materials all manage moisture well, need less washing and dry quickly.

The other option is organic cotton that’s a comfortable material for the French terry tops and dresses. All Reima innerwear gets an additional warm-up from the fun new pile items, which of course contain plenty of recycled fibres.

On rainy days, carefree softshell jackets and durable PVC free rainwear come to the rescue. When it gets chilly, a light down jacket or vest is the pre-teen’s armour of choice.

Reima juniors style EA'22
What you see here used to be a bunch of water bottles. Reima turned them into stretchy, smooth jersey wear for juniors.
Kid wearing Reima fun fur set
Say Moi to the autumn in Reima’s fun, incredibly soft Sherpa fleece wear.

Transition from autumn to winter, together with the weather

Juniors in Reimatec monomaterial jackets
These monomaterial jackets are city-proof as well as snow sports compatible.

Reima’s late autumn collection features plenty of monomaterial solutions. Those include not only performance outerwear, but also soft warmer items to wear underneath. Users can register the garments for takeback by Reima. This way, we can turn the valuable raw material into something new, instead of dumping or incinerating it. The jackets match with organic & recycled Reima jeans, or with Reimatec pants when it’s rainy.

Reima kids' autumn styles 2022
Warmth from used ground coffee crafted into Reima 2-in-1 jackets.

Another great innovation is Reima’s waterproof Coffee Bean fabric that’s crafted into puffy autumn and winter gear for kids to enjoy, whether in the city or nature. The classic 2-in-1 jackets pair well with colourful fleece hoodies – these versatile combos can change when the weather does.

Responsible wool and eco-friendly Tencel® are a favourite material duo for layers, especially the ones worn next to skin. Of those, one can choose cheerful all-over patterns or current solid colour versions.

Durable shoes for a durable future

You can spot eco-efficient hemp in some Reima autumn sneakers. The Vibram soles containing recycled rubber are another step toward a greener future.

Reima sneakers
Autumn sneakers with hemp and recycled rubber.
Girl in Reima raincoat, rain hat and wellies.
Trusty wellies become cheerful with a flowery Reima print.
Samojedi boots
Reima has tested the waterproof Samojedi boots to be warm until -20 °C.

For rainy days, Reima offers traditional rain boots. But when the weather is less predictable, the dry facts speak for vegan-friendly Reimatec sneakers and boots that come with a waterproof insert. The classic Reimatec shoes Wetter and Passo have evolved to stage 2.0. They now boast better water management and a flatter, more ergonomic sole.

A whole family of new Reima winter boots is ready to help kids step into the snow. According to standard cold tests, many styles offer sufficient insulation for -20 °C. Megapito, Reima’s new Arctic hero with novel Traction Lug technology by Vibram, even reaches -30 °C.

Megapito boot by Reima
Megapito boots: Waterproof, with 400g PrimaLoft recycled insulation and direct injection dual density sole featuring special Vibram Traction Lugs (25% improved traction).

Saving the winters for our kids

Kid wearing Reimatec jacket
Waterproof breathable Reimatec jacket Sprig, with reflective all-over print.

Winter play is a job best done wearing Reimatec winter gear. Waterproof and breathable, the durable and functional Reimatec range is Reima’s core. Now with lots of recycled in the materials, these popular styles help diminish our impact on the climate. The characteristic prints many parents and kids love are visible in several kid-friendly styles. For those who want a calmer look, Reima Original parkas and solid colour snowsuits are a winning choice.

Ski consciously

Reimatec Juniors ski wear
Waterproof and breathable ski gear, with recycled fibres.

Reima’s ski collection for the season 2022-23 takes the climate into account: all styles come with recycled fibres and are designed to be durable, to last through the downhill adventures of several kids.

The ski garments and accessories feature all the necessary details for snowsports. This together with the excellent water and dirt repellence of the materials makes them strong favourites on all Reima’s markets.

Reima briefly

Reima is a globally leading brand in kids’ activewear, known for award-winning innovations and high-quality products. In addition to apparel, Reima offers a wide range of footwear, accessories and solutions, such as the Finnish Baby Box. Reima sells its products in over 70 countries. The key markets are Russia, Finland, other Nordics, Germany and China. Reima’s revenue in 2020 was 122 million Euros and the Group employs around 500 people. The clothing is approved by the world’s toughest testers: children. Read more at www.reima.com

About Reima

Reima knows how to get kids out and about! Established in 1944, the Finnish brand offers premium active wear for children, tip-to-toe and all year round, designed for sustainability. This year, the around 7 million Reima garments produced enable kids all over the world to move and play freely, in all conditions – always safely and in comfort.

Karhumäentie 3
01530 Vantaa
Finland