Welcome to the Scandinavian Village
at Outdoor Retailer Snow Show
30 January – 1 February
The Scandinavian Village is a convenient and dynamic area for smart outdoor buyers and journalists. Over the past 15 years, the Scandinavian Village has become an institution at trade fairs all over the world.
We invite you to our Scandinavian Village at the Upper Exhibit Level. Welcome to gather around the Scandinavian Bar to mingle, pick up gossip, do business and discuss current topics and outdoor life. And get some Scandinavian feeling.
In the Scandinavian Village this year you will find ten of our 68 SOG members: Bergans, Ecco, Hestra, Icebug, Hurtta, Light My Fire, Odd Molly, Dale, Elevenate, and Reima.
We’ll meet at the Upper Exhibit Level.
The Scandinavian Bar: 39041-UL
EVENTS in the SCANDINAVIAN VILLAGE
ALL DAY Travel to Scandinavia with our virtual reality glasses
ALL DAY Exhibition of highlighted products from SOG members
4 PM Happy Hour at Ecco. Take the chance to buy a limited edition Dyneema Leather (world’s first and only Dyneema bonded leather) tote bags.
3 PM Have a “fika” – the much loved Scandinavian coffee break. Coffe will be served in Light My Fire cups.
4:30 PM What to find in a mountain guide’s backpack. By Jimmy Odén, founder of Elevenate.
5 PM Village Happy Hour with live music from The Copper Children