For the second year in a row, ISBJÖRN of Sweden was awarded with “Best in Test” and “Best premium Jumpsuit of the year” with IGLOO Winter Jumpsuit.
”The power of this award is that it is done as a proper field test for three months of daily use” says Maria Frykman Forsberg, CEO, ISBJÖRN of Sweden. ”This way of testing is uniqe and sets a totally different standard and pressure on the brands to actually deliver what they promise – in terms of waterproofness, durability and warmth capabilities”.
The popular field test is conducted by the Scandinavian Online Test Institute Bäst-i-Test.se – Best-i-Test.nu – Bedst-i-Test.dk. This test is revolutionary in a way that it is an ”In Real Life” (IRL) field study, where numerous winter jumpsuits from various Scandinavian kids brands are tested against each other for three months. The gear is used on children at a daycare center during the long and hard winter season in Sweden. The gear must endure the daily use by a child, repeated washing, tumble drying and everything else a regular jumpsuit has to endure on a regular day-to-day basis. By the end of the test the parents and the daycare staff have their saying about the gear. The children’s comments are also taken into account when selecting the winning product. The test results are now released in Sweden, Norway and Denmark.
Please read the Swedish press release here.
Do not hesitate to contact us for more information:
Maria Frykman Forsberg, ph:+46 76 224 4890, maria@isbjornofsweden.com
Magdalena Höglund, Highland PR, ph: +46733 338840, magdalena@highlandpr.se
About ISBJÖRN of Sweden
ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children. The brand believes that all children are ‘Multisporters by Nature’ and should be allowed enjoy outdoor activities in all weather conditions, while remaining warm, dry and comfortable.
Production of ISBJÖRN of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.
The brand is symbolised by the Polar Bear – the toughest animal on the planet.
Västra Finnbodavägen 2
131 30 Nacka
SWEDEN