SOA Finalists FW16

Fjällräven – RE-Kånken



Category: Hardware

Primary innovation features

Fjällräven’s iconic backpack is now re-invented for even higher sustainability. Fabric, webbing and logo are made from one single yarn of 11 recycled PET bottles. Spin-dyed to use less water, energy and chemicals.

Intended specific end use

Everybody who wants a smart, comfortable pack that has a small environmental footprint.

Specific Features

An idea of using one single thread for the entire backpack, and webbing – even for the embroidered logo – to facilitate recycling and give the backpack a distinct monochrome look that sets it apart from the original.

Sustainability information

Fjällräven’s vision is to become the most sustainable global outdoor brand. To make a real difference we need to find new materials, new production methods and have the courage to change best-selling products. So, we challenged ourselves to re-invent one of our icons; the Kånken backpack, to have as small ecological impact as possible.

Available in stores

July/August 2016.

Recommended retail price in SEK/Euro

€ 90

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