Concious Hunting by Fjällräven

Products that work in the wilderness often work well for hunting. This is probably one of the reasons why hunters worldwide have always appreciated Fjällräven. Our garments are durable and reliable. They have been designed to enjoy a lifetime in the outdoors. We’ve made equipment for hunting since the 80s and a couple of years ago we decided to develop these products even further. The outcome was Conscious Hunting.

For Fall/Winter 2017, we’re focusing on some of the fundamentals for a great day out hunting: Staying warm and dry and moving about silently and freely in the outdoors, with products designed to be used in nature, and that have been produced on nature’s terms.

For wet-weather hunting days our new Lappland Eco-Shell Jacket is the perfect companion for our other hunting garments made from Eco-Shell – our very own sustainable shell material, free from harmful fluorocarbons in the coating. Lappland Eco-Shell Jacket is designed for active hunting.

For silent, challenging hunting, this season includes the Lappland Pyrsch Trousers and Jacket. They’re soft, warm and virtually soundless, and they have no problems resisting cold winds. They’re made from a bonded fleece, and they’re reinforced with G-1000 Silent Eco in exposed areas to resist wear from rough terrain. The Lappland Friluft Hunting Backpack is an unusually versatile backpack made so you can move freely, and comfortably carry pretty much everything you need on a hunt.

For Fall/Winter 2017, we’re proud to present a full range of equipment that’ll never get between a hunter and his or her perfect hunting experience. A line-up just as functional as it is conscious. So you can enjoy nature out hunting today. And tomorrow.

Full Fjällräven press kit as PDF

About Fjällräven

Back in 1950, Åke Nordin developed a backpack frame that planted the seed that would go on to become the Fjällräven company. Ever since its beginning in Örnsköldsvik, in 1960, Fjällräven has continued to produce innovative and functional products that are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.

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