

ISBJÖRN of Sweden FW25 Collection
2024-12-03
Championing Adventure, Comfort, and Sustainability ISBJÖRN of Sweden, the leading brand in sustainable high-performance outdoor wear for children and teens, proudly announces the launch of its Fall/Winter 2025 (FW25) Collection. Designed to inspire exploration while safeguarding ourPlanet, the FW25 lineup introduces bold innovations and updates to beloved staples, all in an array of captivating new…
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Reima 2025 winter clothes collection is designed for active kids
2024-11-29
Reima 2025 winter clothes collection is designed for active kids and will now be exhibited at ISPO, Munich. Based in Finland, the 80-year-old Reima is the leading kids-only active wear brand globally. Reima’s offering consists of tip-to-toe protective footwear, clothes, and accessories, for all seasons and all weather, for kids aged 0 to 12. To…
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ISBJÖRN of Sweden launches a new circular concept
2024-11-15
ISBJÖRN of Sweden Launches Re.Explore – an exciting new circular concept in partnership with Ninyes Inc. With ISBJÖRN Re.Explore, our durable, adventure-ready garments embark on a journey of extended reusability, allowing each piece to be cherished by multiple families. Every jacket, overall, and pair of pants in the collection is built to endure all-weather adventures,…
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Morakniv Ash Wood Outdoor Collection win prestigious iF Design Award 2024
2024-03-13
Morakniv has once again received international recognition for its knife collection in the discipline Product Design & Sports/Outdoor from the prestigious iF Design Awards jury. The iF Product Design Award 2024 is one of the most prestigious design competitions in the world, with over 10,000 entries submitted for judging. “This collection represents over 130 years…
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Morakniv is a three-time winner in the Swedish Design Awards 2023
2024-01-09
Morakniv in collaboration with the brand agency Identity Works wins gold in the prestigious categories of packaging & brand identity. To complete the hat-trick, Morakniv received the ‘People’s Choice Award’ in the product design category for Morakniv Rombo BlackBlade™ (S) in the latest knife collection, The Ash Wood Outdoor Collection. “It feels outstanding that…
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Hilleberg new models for 2024
2023-10-18
Hilleberg has two new tent models coming in the spring of 2024. In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the Yellow Label group. “The…
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Revolutionary paper packaging for Protein Bars
2023-08-25
Moonvalley and Billerud launch revolutionary paper packaging for Chocolate-Dipped Protein Bars at Reitan Convenience in Sweden.
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Reima winter 2023 collection keeps active kids dry and warm
2022-11-28
The Finnish kids’ wear brand Reima, operational since 1944, believes in an active childhood. The brand’s mission is to help kids grow up healthy and ready to take on the world to come. In autumn 2023, Reima presents protective outerwear and soft wear with recycled and bio-based fibers. Reima is a leading expert of kids-only…
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Moomin Kupilka collection expands with 15 new cups and bowls
2022-11-23
The autumn winds have brought a new setting of Moomin products to Kupilka’s selection. The lovely Moomin characters embellish new colours and products, and there are now a total of 28 Moomin products to choose from. As with Kupilka’s original Moomin range, the new products also feature familiar characters from the Moominvalley, such as Moomintroll,…
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Expower Warm GTX – Premium insulated and waterproof kids winter boot featuring circular materials
2022-11-18
This season, Viking Outdoor Footwear introduces a new premium kids winter boot that might just set the new industry benchmark. That’s because the Expower Warm GTX pulls out all stops, featuring a dream team of performance innovations and circular materials to provide lightweight and best-in-class, waterproofness, insulation, and grip. To begin with, a GORE-TEX membrane…