Winners of the Scandinavian Outdoor Award FW 18/19
2018-02-15
The Overall Winner of the Scandinavian Outdoor Award FW 18/19 is Fjällräven and their new backpack Lappland Hike 15.
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NO-WAY:ST – Campaign helps people say “no way disposables”
2018-01-24
Light My Fire of Sweden’s new campaign and public call is all about changing behavior. Raising waste awareness and highlighting the pros of reusable gear, the No Way:st campaign aims to make it easier for people to say no once and for all to disposables. As BFF:s with nature, always on a mission to inspire…
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Add-a-Lid ’n ReStraw™ – Adds sipping sensation to Add-a-Twist™
2018-01-24
A smart addition for even more Add-a-Twist flexibility. Specially designed lid with a hole. Sip-friendly oval ReStraw that fits smoothly into the hole. Sensational for everything from water to soup! Colors: transparent + silver For more information please contact: press@lightmyfire.com lightmyfire.com
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Add-a-Twist 2.0™ – Smart container system to bring along in any pack
2018-01-24
The 2.0 version of Add-a-Twist has an improved pressure sealed lid. Containers twist into each other for airtight and waterproof goodness. Packs perfectly for all kinds of content and adventures. One container system, endless possibilities. Colors: petroleum, blackpearl, pinkmetal, pirategold For more information please contact: press@lightmyfire.com lightmyfire.com
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ReKit™ – Bring-along-friendly reusable kit for sips, bites and drinks on the go
2018-01-24
ReStraw together with Pack-up-Cup and Spork creates our new drink and eat kit: ReStraw for sipping sensation. Spork for bits and bites. Pack-up-Cup – big for drinks, small for packs. “With ReKit, you can forget disposables forever”, says Calill Odqvist Jagusch, CEO of Light My Fire of Sweden. ReKit comes in 2 colour combinations. •…
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ReStraw™ – Sip, grip and bring along non-stop
2018-01-24
ReStraw, designed by Red Dot Award-winner Joachim Nordwall, is a reusable straw. Oval for sipping sensation for everything from water to soup, it has a larger diameter for easy cleaning and a bring-along-friendly length. A comfy, smart grip makes ReStraw non-slip. ReStraw comes in 5 irresistable metallic colors separate in bulk as well as in…
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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2018 NR. 1
2018-01-23
Read about Sweden’s hidden trails, sustainable production and Scandinavian innovations.
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Fjällräven Fall & Winter 2018/19 Highlights
2018-01-23
Fjällräven’s core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature. With this in the back of its mind, Fjällräven designs clothing and equipment that make any venture into nature safer, warmer, dryer and more comfortable. And this season is no different. Greenland…
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ISPO 2018 Press material
2018-01-22
HAGLÖFS FW18_Press release
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Events at ISPO Munich 2018
2018-01-19
Warm welcome to visit our Scandinavian Village at ISPO Munich 2018. Here are some events, presented by the Scandinavian brands, that you should put in your calendar! For more info on what’s going on in the Scandinavian Village, se our agenda.