Ispo 2016
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Bergans Ski Collection Winter 2016/17
2016-02-02
WARM BUT BREATHABLE Kongsberg Insulated Jacket A padded softshell – that upsets conventional notions of ski clothing. Padded hardshells or insulation jackets with more or less dense outer materials are common, a softshell with additional warm padding, however, is new. The advantage is obvious: the elastic and soft outer material is far more breathable than…
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Scandinavian Outdoor Award FW 2016/17
2016-01-29
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Sätila of Sweden celebrates 120 years
2016-01-22
From a farm in the Västergötland textile country, via the international alpine ski circus and the world’s highest mountains, the journey to 2016 has been filled with many exciting adventures. Sätila of Sweden is 120 years old this year – a young “birthday boy” aiming to have new adventures and write new chapters in its…
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ISBJÖRN changes logo in order to attract a broader audience
2016-01-22
Starting with the spring and summer collection 2016 ISBJÖRN increase its investment further into the junior segments. ISBJÖRN has decided to streamlines its logo in order to attract an older audience. ISBJÖRN sells functional clothing for children between 0- and 14 years of age. – We clearly see that the older kids would rather be…
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Founder of Addnature- Mathias Hedström new Chairman for ISBJÖRN of Sweden
2016-01-22
One of the founders of Addnature, Mathias Hedström becomes new Chairman for ISBJÖRN of Sweden. He started January 2016 and will have a major influence in the company. In addition to a wealth of expertise in the sports and outdoor industry, Mathias has experience in building companies as an entrepreneur as well as a huge…
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ISBJÖRN presents their new collection at the ISPO in Munich with more than 90% environmentally friendly materials
2016-01-22
Isbjörn of Sweden takes part of the big sports and outdoor ISPO trade fair held in Munich on 24-27 January. ISBJÖRN is there to show their fall and winter collection 2016 for the purchaser and can be found at booth A2 228. ISBJÖRN will be presenting the new ski jacket Off-piste and an exclusive collection…
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SCANDINAVIAN OUTDOOR NEWS MAGAZINE 2016 NR. 1
2016-01-22
Innovations from Jämtland, also called the “Peak Region” and the challenge with Scandinavian winters becoming warmer. Read about this, and much more, in the first issue of Scandinavian Outdoor News 2016.
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Sätila Vision – Beanies to be seen in
2016-01-22
Sätila Vision is Sätila’s most recent product segment, with advanced beanies combining modern design with technical features, such as good breathability, high thermal properties and superior visibility. For the coming season, Sätila is launching a collection with more styles and exciting new materials. Download full press release as PDF Download high resolution image For further information,…
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Sätila Outdoor – loving the outdoors
2016-01-22
Sätila Outdoor – loving the outdoors The head is the body’s chimney and in many cases a hat is the best way to regulate the heat. Nobody likes to freeze, and a comfortable hat can often make the difference between a successful day outdoors and longing to be back home. That is the easiest way of…
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Sätila Lifestyle – increased focus on sustainability
2016-01-22
Sätila Lifestyle – increased focus on sustainability Lifestyle is the name of Sätila’s largest product segment. The segment includes Sätila’s beanies and accessories that are aimed at a target group of fashion-‐‑ conscious consumers. For the coming season, Sätila has increased the proportion of sustainable materials in the collection, both because the company considers it…
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