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NEWRUN BUGRIP® GTX: Wir haben unsere Meinung geändert – jetzt gibt es einen für die Straße!
2019-01-31
Wir haben immer gesagt: Wir machen Schuhe für den Wald. Unsere Mission ist es, so viele Menschen wie möglich gesund und glücklich durch das Jahr zu begleiten. Deshalb haben wir auch noch einmal nachgedacht. Das Ergebnis: Mit dem NewRun BUGrip GTX ruft die frische Luft auch im Winter – und Laufbänder können ab jetzt weggepackt…
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GROVE BUGRIP® WOOLPOWER: Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat
2019-01-31
Warum dieser Schuh anders ist – und warum er den ISPO Award 2019 gewonnen hat: Mit dem Grove BUGrip® Woolpower macht Icebug einen großen Schritt in Richtung Zukunft. Dieser Stiefel bringt das Thema Nachhaltigkeit und Langlebigkeit in einem Schuh zusammen. Mit der besten Traktion der Welt, erfüllt der smarte Grove alle Anforderungen, die man an…
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Klimaschutz – jetzt sofort! Icebug möchte erste`Klima positive´ Outdoor-Schuhmarke werden
2019-01-31
Seit 2001 hilft Icebug den Menschen dabei, sich frei und sicher draußen zu bewegen. Was kommt als nächstes? Klima positiv bis 2020! Das heißt: Mit der aktiven Unterstützung von Maßnahmen, die CO2-Emissionen reduzieren, wird Icebug zukünftig einen noch stärkeren Beitrag zum Klimaschutz leisten. Und wird mit 10% Plus-Kompensation nicht mehr nur neutral sein – sondern Klima…
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Get sustainable or die trying – Icebug to become the first climate positive outdoor footwear brand
2019-01-24
Icebug has been empowering people to get outdoors since 2001. Next step: Climate positive 2020. – We’re willing to invest all of the profit into this change to become sustainable. After all, that’s a small price for doing all that we can to stay within a safe temperature for the planet, David Ekelund, CEO of…
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Want to see Icebug’s world? – Join us for one of our Icebug Xperiences
2019-01-24
Our mission is to empower people to be outdoors all year around. Therefore we also invite people to join us when we do things. Like our many Xperiences! The Icebug Xperience Concept is expanding. 2019, we offer the following: GORE-TEX Winterrun: 5 and 10 K-races in Gothenburg, Stockholm, Oslo, Bergen, and Trondheim. Fast courses with…
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ICEBUG ORIBI5 BUGRIP®
2019-01-24
Oribi5 BUGrip® weights in as one of the lightest winter running shoes to date. This is the perfect shoe for both beginners and more experienced runners who want a shoe that can handle the terrain as well as the gravel roads. Lightweight, fast but still comfortable and very versatile. Oribi5 delivers on any level of…
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We changed our mind – here’s one for the road.
2019-01-24
We used to say that we only build shoes for the woods. But since our mission is to inspire as many people as possible to a happier life all year around, we had to think again. With NewRun BUGrip GTX, more treadmills than ever will be put away for good. Icebug wants to empower people…
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ICEBUG GROVE W BUGRIP® WOOLPOWER: Why this shoe is different – and why it won the ISPO award 2019
2019-01-24
With Grove W BUGrip® Woolpower, Icebug is taking a big step towards the future. This is a boot that takes both sustainability and durability to a new level. With the world’s best traction under your feet, all criteria for a really good winter boot are met. Natural elegance and sustainable consciousness have set the…
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Icebug scores new record for traction on ice
2017-02-01
Looking for the safest way to get through winter without slipping? Look no further. Icebug scores the highest result ever at the WinterLab at University Health Network in Toronto. Lately, several brands in the shoe business have started to claim they have the best traction for icy conditions. Here at Icebug, we know from really…
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The world’s lightest winter running GORE-TEX® shoe
2017-01-31
Orbit BUGrip GTX is a shoe designed for the city but built for the forest. It combines lightness with technical brilliance in an outstanding way. With its bluesign® upper it also declares Icebugs vision of a sustainable future. To talk about Icebug, is to talk about innovation. The technology BUGrip is number one when it…
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