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Choose brand

Totally new brand identity

2019-01-31

SKHOOP, the original insulated shirt company, launched a new branding concept in 2018. Its purpose was to define the brand in detail, depict the brand, and subsequently reveal the true soul of the brand and the values it represents. The initiative involved examining and re-examining everything from collections to imagery, tone, and communication. New logotype,…

ABOUT SKHOOP

2019-01-29

SKHOOP, The Original Skirt Company are from Åre, Sweden. The place where our first garment saw the light of the day 20 years ago, where we still live and work today. We’re the original insulated skirt makers. We were the first to make a forerunner of all other wind-breaking, cold-shielding, quilted, padded skirts. On an…