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The Quest for a Sustainable Future – Icebug continues changing by doing

2020-01-21

The new book we’re writing about Icebug is called The Quest for a Sustainable Future. Here are five highlights from the first chapters: Icebug is the first Outdoor footwear brand to join 1% For the planet In early 2020, Icebug joined 1% for the Planet. This means that we commit to use at least 1%…

Icebug FW20: The most sustainable outdoor footwear line ever?

2020-01-21

For FW20, Icebug continues to launch shoes with a timeless Scandinavian design, made to be used for a long time. In addition to this, Icebug also presents a new group of shoes with sustainable insulation. – This is one more step towards doing shoes for a sustainable future, says Karin Möller, Head of Design at…

Icebug has now cleaned up its past – climate positive since forever

2019-06-28

In February 2019, Icebug became the world’s first climate positive outdoor footwear brand. In June, Icebug also dealt with the past and is now climate positive from the start of the company in 2001. The journey towards climate positive has been fast. From aiming to be climate positive by 2020 and not really know what…

An open letter (and friendly challenge) to the Outdoor Industry from ICEBUG

2019-06-27

An open letter (and friendly challenge) to the Outdoor Industry from ICEBUG: LET’S TAKE A LEAD IN THE CLIMATE RACE TOGETHER! In March 2019 Icebug became the world’s first climate positive outdoor footwear brand. Does this mean that the race is won? Far from it. At most, it means that we were first out the…

Icebug steps into the skyrunning scene

2019-06-27

Lightweight, sustainability and super traction – those are the main features for Icebug Capra RB9X. The shoe is made in collaboration with skyrunning world champion Tove Alexandersson and is one of the corner stones in Icebug’s brand new SS20 collection. Tove Alexandersson has been a loyal Icebug ambassador for several years. She is the best…

Is this the most sustainable trail running shoe?

2019-06-27

Is the Outstanding Outdoor winner Icebug Outrun RB9X the most sustainable trail running shoe in the world? Icebug believes so – and the closest competitors are most likely other Icebug shoes. At the beginning of 2019, the Swedish company Icebug became the first climate positive outdoor footwear brand. Icebug has joined the UN’s Climate Neutral…

ICEBUG: CLIMATE-POSITIVE TRACTION FROM SCANDINAVIA

2019-06-27

Forget higher, further, faster. Swedish running-shoe manufacturer ICEBUG is taking a different approach: the young Gothenburg-based company has set itself the target of becoming fully sustainable and transparent. Since February 2019, ICEBUG has been the first climate-positive outdoor shoe brand – but that’s no reason to sit back and relax. It’s about the big picture….

ICEBUG PRESENTS NEW LIFESTYLE RANGE: LOE – KIM – ELI

2019-06-27

Outdoor enthusiasts aren’t always seeking extreme sports experiences. Whether it’s long forest walks or travels to unknown regions, the styles in ICEBUG’s ‘Lifestyle’ range make sure your feet are comfortable when you’re out and about. Alongside clean Scandinavian design and a high level of wearing comfort, it is first and foremost sustainable and durable materials…

ORIBI5 BUGRIP®: Leichter Winterlaufschuh für alle Terrains

2019-01-31

Der Oribi5 BUGrip® betritt das Parkett als einer der leichtesten Winterlaufschuhe überhaupt. Der perfekte Schuh für Anfänger und erfahrene Läufer – denn der Oribi5 kann und liebt fast alle Terrains. Sowohl holprige Kiesstraßen als auch anspruchsvolle Trails abseits vielbetretener Pfade. Doch trotz leichtem Gewicht hat der Oribi5 einiges an Features für den Läuferfuß zu bieten:…

NEWRUN BUGRIP® GTX: Wir haben unsere Meinung geändert – jetzt gibt es einen für die Straße!

2019-01-31

Wir haben immer gesagt: Wir machen Schuhe für den Wald. Unsere Mission ist es, so viele Menschen wie möglich gesund und glücklich durch das Jahr zu begleiten. Deshalb haben wir auch noch einmal nachgedacht. Das Ergebnis: Mit dem NewRun BUGrip GTX ruft die frische Luft auch im Winter – und Laufbänder können ab jetzt weggepackt…

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The Quest for a Sustainable Future – Icebug continues changing by doing

2020-01-21

Read more »

Icebug FW20: The most sustainable outdoor footwear line ever?

2020-01-21

Read more »

Icebug has now cleaned up its past – climate positive since forever

2019-06-28

Read more »

An open letter (and friendly challenge) to the Outdoor Industry from ICEBUG

2019-06-27

Read more »

Icebug steps into the skyrunning scene

2019-06-27

Read more »

Is this the most sustainable trail running shoe?

2019-06-27

Read more »

ICEBUG: CLIMATE-POSITIVE TRACTION FROM SCANDINAVIA

2019-06-27

Read more »

ICEBUG PRESENTS NEW LIFESTYLE RANGE: LOE – KIM – ELI

2019-06-27

Read more »

ORIBI5 BUGRIP®: Leichter Winterlaufschuh für alle Terrains

2019-01-31

Read more »

NEWRUN BUGRIP® GTX: Wir haben unsere Meinung geändert – jetzt gibt es einen für die Straße!

2019-01-31

Read more »