SOG membership

SOG membership can be granted to well-respected Nordic (Norway, Sweden, Finland, Denmark and Iceland) companies and organizations within the outdoor sector. The association shall be represented by businesses that invest in their own brands, develop and market high quality and innovative products and services within the outdoor-sector as well as uphold a high degree of business ethics.

Within the association, the highest possible degree of openness and generosity shall be upheld to allow for valuable exchanges of experience. A spirit of mutual respect and trust shall inscribe the work.

Membership within the association assumes that the member is active. Active, meaning that the member displays an active interest in the association by taking part in at least some meetings or projects during a one year period and, furthermore, keeping the business’ information updated on the association website.


Criteria for membership in SOG

In order to qualify as a new SOG member, applicants should in addition to what is mentioned above show a documented successful export track record and fulfill the following criteria:

1) Have an overall turnover minimum of 1 million Euro, of which at least 300,000 Euro derive from export outside of the Nordic Region to the outdoor market in at least three different countries for at least three years.

2) Provide written references from at least one outdoor retailer in each of the three countries referred to in 1) above.

3) Provide recommendation for membership from at least three existing members of SOG

Competence development

– Making smart members smarter

The SOG member companies are spoiled in the sense that they typically attract well-educated employees with high-level outdoor skills. But even smart people know that life is a learning process so SOG helps members in bending their learning curves. In conjunction with our member assemblies, we regularly hold competence development seminars in topics that will help members improve their businesses.
SOG has also organized university level training in export sales management in cooperation with the Mid Sweden University.

Member assemblies

Two member assemblies are held each year (spring and fall) where decisions on things like projects, budgets, board of directors and new members are made.