News

SASTA, NEW SOG MEMBER

We are happy to welcome Sasta as a member of the Scandinavian Outdoor Group. Another Scandinavian brand with a long history, which will bring even more knowledge to the group.

Sasta is a Finnish brand based in one of the last true wilderness areas in Northern Europe, Nurmes – Sasta has over 50 years of heritage in providing the highest quality outdoor apparel for some of the most demanding wilderness conditions. Dark and dense forests, fells and dark blue lakes open practically from the doorsteps of their head office, providing the ultimate testing laboratory for their products.

Sasta is guided by the old Finnish Philosophy of respecting nature, which takes many notions. It directs their sustainable thinking in design and production, while it also underlines the old wisdom of Finnish outdoorsmen – equipping yourself properly when heading out in to the wilderness.