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Haglöfs

July 6, 2011 - Press Information OutDoor 2011

Content:

Small steps and giant leaps

Intense – a little faster and further
Trekking – when the journey is the goal

Haglöfs’ broadest pant range ever

Polycotton – the new functional material

Haglöfs footwear – Powered by ASICS Technology
Outdoor sandals the Haglöfs way

The Backpack – the heart an…

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June 26, 2011 - Haglöfs placing South Korea on its world map

Haglöfs opened a subsidiary in South Korea this spring as part of its Asian expansion plan. At the same time, Brian Jung has been recruited as country manager for Haglöfs South Korea. Brian is coming from GORE South Korea, where he was in charge of the company’s key customers; he assumed his new position on Apri…

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June 15, 2011 - Haglöfs Press Information Spring/Summer 2012

Content:

Small steps and giant leaps

Intense – a little faster and further

Trekking – when the journey is the goal

Haglöfs’ broadest pant range ever

Polycotton – the new functional material

Haglöfs footwear – Powered by ASICS Technology

Outdoor sandals the Haglöfs way

The Backpack – the heart an…

Read on

June 15, 2011 - Spring/Summer 2012 Haglöfs footwear – Powered by ASICS Technology

Haglöfs has been developing footwear for the active outdoor user for over 10 years. Each year, the company
has expanded and improved the range with products that have achieved success in both tests and contests.
With one of the world’s leading sports companies as its new owner, Haglöfs has gained access to ne…

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June 15, 2011 - Spring/Summer 2012 Intense – a little faster and further

High-pulse outdoor activity is about getting out into nature – in winter on skis; in summer in running shoes or
on a bike – to test how fast or far you can go. This is an area of the outdoor industry which is increasing in
popularity, particularly in southern Europe. At Haglöfs, they call it Intense and ever sin…

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June 15, 2011 - Spring/Summer 2012 Haglöfs’ broadest pant range ever

Different activities require different gear. People have different appearances. The clothing worn when it’s cold
and raining is rarely suitable for a hot summer’s day. With these factors in mind, Haglöfs has developed a wide
range of pants, shorts and skirts for outdoor use. The idea is that the user will hav…

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June 15, 2011 - Spring/Summer 2012 The Backpack – the heart and soul of Haglöfs

The backpack has a special place at Haglöfs. It represents Haglöfs’ origin – everything started with the
backpack in 1914. Backpacks were produced for forestry workers in Dalarna back in those days. Today there
are backpacks for everything from mountain expeditions to everyday use. And they are always d…

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June 15, 2011 - Spring/Summer 2012 Trekking – when the journey is the goal

Trekking is about walking in unspoiled nature with a map and compass or following a marked trail through
amazing scenery. Trekking is relaxation and tranquility or a physically challenging adventure. Trekking is
about getting better acquainted with the immediate environment or discovering new places on t…

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June 15, 2011 - Spring/Summer 2012 Polycotton – the new functional material

Haglöfs’ Polycotton is a combination of recycled polyester and organic cotton providing properties that synthetic
material lacks. With 20% cotton T-shirts and 35% cotton shirts and pants, Haglöfs is able to offer functional
clothing with properties that make it suitable for hot and/or humid climates, p…

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June 15, 2011 - Spring/Summer 2012 Outdoor sandals the Haglöfs way

All outdoor enthusiasts know that good footwear is a must if they are to get the most out of their activity.
Haglöfs has taken this knowledge into consideration in adding an outdoor sandal collection to the footwear
range – developed with the same uncompromising attitude to quality, function and comfort th…

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