A new 66°NORTH franchise store will open at the beginning of September in the Lithuanian capital of Vilnius. The 250 m2 store is the second 66°NORTH store to open in Lithuania as a direct result of the great response from the Lithuanian public. Sales have been steadily increasing since the introdu…
Read onProducts from 66°NORTH are now sold in stores in 15 countries, on both sides of the Atlantic. The newest addition to Iceland’s national clothing brand is a new store in Copenhagen’s trendy Norrebro district., More…
Read on66°NORTH has founded 66°NORTH USA, a wholly owned subsidiary, to handle the affairs of the company in the North American market. In the past five years, the company had an American distributor, who took care of distribution and sales in the USA and Canada. 66°NORTH has decided not to continue that arrangeme…
Read on5 Peaks is a group of people who are going to walk to the highest peak in each section of Iceland (total of 5 peaks) in just one weekend to raise money for Sjónarhóll a centre for children with long term diseases and disabilities and their parents. No one in the group is an experienced mountain climber so this i…
Read onMarta Gudmundsdottir is now walking across the Greenland glacier, along the 66°North latitude line, raising money for the Iceland Cancer Society. A few months ago Marta herself finished therapy for breast cancer. Her mission is to raise money for cancer research and raise awareness of the importa…
Read onFive garments from 66°NORTH are nominated for the Polartec® APEX award 2007. Polartec® congratulates 66°NORTH and their designers with this acknowledgement., More…
Read onThe annual advertising contest of IMARK (Iceland’s Association of Marketing Professionals) was held on March 2nd. Two advertisements from 66°NORTH were nominated: The ad “Cold War” in the newspaper category, and “Patreksfjordur” in the magazine category. This is the third consecutive y…
Read onPolartec, the world’s leading manufacturer of fleece fabric, has introduced a revolutionary new product: The corn-oil fleece. Polartec has teamed with the Icelandic outdoor wear company 66°NORTH for the international introduction of the new fabric., More…
Read onOn January 18, 2007, the Prime Minister of Iceland, Geir Haarde, presented the Icelandic Website Awards at an elegant gathering in the old Idno Theater in downtown Reykjavik. The 66°NORTH website was nominated for the award. We would like to congratulate those who participated in creating the 66°NORT…
Read onSjoklaedagerdin 66°Nordur - the parent company of the 66°NORTH brand - celebrates its 80th anniversary this year. More than 300 people work for the company, which has retail outlets and manufacturing facilities in several countries. The design and marketing of 66°NORTH has generated consider…
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