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66°North

August 5, 2006 - Reykjavik Moves South of Houston

TEMPORARY STORE: 66°NORTH Iceland arrives at 158 Mercer Street in NYC to showcase Iceland’s national clothing brand, DJ’s, art, design, fashion seminars, discussions and more!, More Read on

August 4, 2006 - 66°NORTH Hits Sundance

66°NORTH partners with the Sundance Channel for their exclusive VIP party at the annual Sundance Film Festival, Tuesday January 24th, 2006. 66°NORTH went beyond the snowy mountain-tops of Park City, Utah with its Kaldi Arctic hat keeping producers, directors, screen-writers and celebrities warm at this y… Read on

August 2, 2006 - Mt. Washington Ski Patrol Extends 66°NORTH’s Extreme Testing Ground

66°NORTH will be outfitting the Mount Washington Ski Patrol an organisation not unlike its home-based sponsored Icelandic Search and Rescue (ICE-SAR) teams. The Mt. Washington Ski Patrol traverses on the most dangerous mountain range on the east coast.  Supporting this extreme, backcountry ski patro… Read on

August 1, 2006 - 66°NORTH featured in the Wall Street Journal

Wall Street Journal:  January 28th, 2005:  Fashion Taps a New Cool Backdrop - Iceland.  66°NORTH hits the front page of the Marketplace Section! ORTH, More Read on

July 20, 2006 - The Amazing Race Sports 66ºNORTH

CBS’s Emmy award-winning The Amazing Race opened their 6th season on Tuesday, November 16th (9-11 pm ET/PT) on CBS, challenged by the extreme, yet stunning terrain of Iceland., More Read on

July 10, 2006 - 66°NORTH wins APEX 2005 award

The Polartec® APEX Awards are presented every year to the designers and companies that make the most outstanding Polartec® based products. Garments and accessories are judged on innovation, design, style, workmanship, fit and functionality., More Read on

July 5, 2006 - Win a Trip to Iceland for 2 at Paragon Sports in NYC!

The First Lady of Iceland, Dorrit Moussaieff (centre), Pargon's Technical Outerwear buyer, Chris Hawson, and Sharon Prince, CEO of Arctic Edge kicked off the in-store promotion that runs through to the end of December., More Read on

June 10, 2006 - Arctic Tested, Arctic Inspired

Our country of extremes is our test market. 66°NORTH clothing is perfected with rigorous testing by extreme athletes and the elite Icelandic Search and Rescue teams like Hjálparsveit skáta in Reykjavík and Slysavarnafelagid in Landsbjorg., More Read on

June 5, 2006 - A Visit from the President

President of Iceland, Ólafur Ragnar Grímsson, and First Lady Dorrit Moussaieff donned their 66North at the Outdoor Retailer Winter Market in Salt Lake City, January 2004., More Read on

June 1, 2006 - 66°North US Launch

66° NORTH launched it's Outdoor Collection in the United States in the end of January 2004 at the annual "Outdoor Retailer" show that was held in Salt Lake City, Utah. Among guest at the 66° NORTH booth was the President of Iceland, Ólafur Ragnar Grímsson and the First Lady Dorrit Moussaieff., More Read on

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