Scandinavian Village

Scandinavian Village™ - Come and visit the dynamic one-stop-shop for smart buyers and journalists

SOG on Outdoor Friedrichshafen 2010. Read more…

Original Outdoor Business

This is how S.O.G. started, a group of Scandinavian companies exhibiting at the OutDoor trade show in Friedrichshafen all came to the conclusion that one and one equals three. Even though we have fierce competition between S.O.G. members we realise that by joint efforts we can create more buzz, drive visitor traffic and create a better atmosphere for making business than if everyone has to invest in all the extras individually. In addition, we cross-fertilize customers rather than stealing them from each other. As a result, the Scandinavian Village™ has developed to be one of the busiest and best visited areas of the international trade shows where we participate.

In addition to having several major high end outdoor brands all within convenient reach, we typically offer the Scandinavian Bar serving refreshments and sometimes Scandinavian delicatessen, fashion shows featuring the latest in Scandinavian outdoor wear, press conferences, conference rooms, parties or get-togethers, PR services, customer surveys and much more. But most important of all the extras is the Scandinavian spirit – a friendly, informal, non-prestigious working atmosphere for our visitors. It’s more fun to do business with Scandinavians.

International Trade Shows

During 2010 the Scandinavian Village™ will appear at the following International trade shows:

Outdoor Retailer Winter Market

Salt Lake City USA, January 21-24

ISPO Winter

Munich Germany, February 7-10.

ISPO China

Beijing China, March 4-6.

OutDoor

Friedrichshafen Germany, July 15-18.

S.O.G. Project Manager for exhibitors: Martin Kössler
S.O.G. Project Manager for media: Matthias Assmann