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SOG News
Scandinavian Outdoor Brands joins together in Sustainability
2019-02-11
100% of the members of Scandinavian Outdoor Group (SOG) have now signed a joint Sustainability Charter. A high-level industry agenda which the outdoor industry in Europe has developed together, where we commit ourselves to work for a more sustainable future.
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Scandinavian Outdoor Award to Devold!
2019-02-08
The Overall Winner is… Devold! The Norwegian company from Langevåg, and the oldest company within the Scandinavian Outdoor Group, have just been awarded the Overall Winner of Scandinavian Outdoor Award with a technical and innovative underwear in merino wool.
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Scandinavian Village ISPO 2019
2019-02-01
DON’T MISS IN THE SCANDINAVIAN BAR
Book this in your calendar for ISPO 2019! See what’s going on in the Scandinavian Bar.
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Member News
Totally new brand identity
2019-01-31
SKHOOP, the original insulated shirt company, launched a new branding concept in 2018. Its purpose was to define the brand in detail, depict the brand, and subsequently reveal the true soul of the brand and the values it represents. The initiative involved examining and re-examining everything from collections to imagery, tone, and communication. New logotype,…
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Dale of Norway Collection 2019 – selected news
2019-01-29
140th ANNIVERSARY To mark our 140th Anniversary, we have created two new designs: A beautiful women’s jacket and a handsome men’s sweater. These garments pay homage to the Norwegian knitting tradition we have been a part of for 140 years. The classic women’s jacket features the traditional Norwegian eight-petal rose, a long-time motif of ours. The…
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A BACKPACK SERIES FOR 360° FREEDOM, VISIBILITY, PROTECTION AND FLEXIBILITY
2019-01-17
SS19: PRODUCT NEWS The Swedish outdoor brand SILVA have launched their 360° backpack series. The backpacks are based on the idea of providing the user with 360 degrees of visibility, protection and flexibility. They are designed for those with an everyday-active-lifestyle. The series has the perfect blend of city and outdoor, and comes in three…