Scandinavian Outdoor Award – Winners Winter 2010/2011

And the winner is…

The Jury for the Scandinavian Outdoor Award Winter 2010/2011 chose the following products as the winner of the SOA 2010/2011:

Overall Winner: EXA by Lundhags

Jury statement by Frank Wacker:
“Revolutionary skate for Nordic ice-skating. Lundhags EXA is constructed out of one piece of stainless steel that is bend into an open S-profile. Compared to traditional skates it increases performance noticeably: EXA is lighter and more silent, offers better damping characteristics and brings the skaters foot closer to the ground. Because of the simple design it is also more durable. Additional advantage: pretty much any Nordic bindings can be mounted onto the skate.”

Sustainability Award: Expedition Shell Jacket by Isbjörn of Sweden

Jury statement by Frank Wacker:
“There are many aspects when looking at sustainable products. One is to built functional und durable equipment with a classic design the consumer will use for many, many years. The Expedition Shell Jacket from kids wear specialist Isbjörn of Sweden meets these criteria perfectly: It is made from tough Dermizax, looks just like daddy´s jacket and can be passed on once it will not fit anymore.”

Apparel: Trollveggen Pro Shell Jacket by Norrøna

Jury statement by Frank Wacker:
“The invention of watertight zippers revolutionized the apparel market. Norrønas Trollveggen Pro Shell Jacket brings the zipper design to a new level: Its YKK Aqua Seal Zippers are not only completely waterproof, they also run a lot smoother than other rain resistant or waterproof zippers and are very durable. Trollveggen is built from 3-layer Gore-Tex Pro Shell, the fabric offering the best durability-weight-ratio, the construction is bombproof and all the features are just right.”

The following products were nominated for the Scandinavian Outdoor Award Winter 2010/2011:

• Devold Breeze T-Shirt by Devold of Norway
• Vatnajökul Women’s Jacket by 66°North
• Vik Women’s Jacket Special Edition by 66°North
• Trollveggen Pro Shell Jacket by Norrøna
• Exa by Lundhags
• Expedition Shell Jacket by Isbjörn of Sweden
• Loke Hoody by Klättermusen
• Bilskirner Jacket by Klättermusen
• COOL Tee with Mesh by Craft
• Zip Pull with Bodymapping by Craft
• Tur Jacket by Fjällräven
• Tur Trousers by Fjällräven
• The Chad (men) / Miss H (women) by Houdini
• Blåfjell Feminine by Dale of Norway

The Jury Meeting took place in June 2010. You can find pictures from the Jury Meeting on Flickr.