Scandinavian Outdoor Award Nominees

The competition for the Scandinavian Outdoor Industry is being hosted by S.O.G. since 2006. Up to 20 products from Scandinavian Outdoor Group member brands get nominated every season to compete for the Scandinavian Outdoor Award.

S.O.A. Winter 2010/2011 and Summer 2011

Each summer and winter season the internationally acknowledged Scandinavian Outdoor Award highlights the top products from Scandinavia with regard to design, idea & innovation, functionality, details, and market capability. In 2010, the SOA Jury will appoint winners for WINTER 2010/2011 and SUMMER 2011. The products for both seasons will be tested and evaluated at the Jury Meeting in Sweden in June 2010. The Jury, which consists of the most experienced and acknowledged Outdoor- and Sport journalists in Europe, will award the prize in the following categories:

• Overall Winner,
• Sustainability Award Winner,
• Kids product
• Special Award

In addition to that, there will be a public vote in the Scandinavian Outdoor Award Facebook Group.

The winners will be announced on www.scandinavianoutdooraward.com and the winner products will be presented at the OutDoor Fair in Friedrichshafen.

During ISPO in Munich all SOA Winter 2010/2011 Nominated Products are shown on the displays in the Scandinavian Village.

The nominated products are:

• Devold of Norway: Devold-Breeze Woman Singlet, Man T-Shirt
• 66 North: Vatnajökull Women´s Jacket & Vík Women’s Jacket Special Edition
• Norrøna: Trollveggen Pro Shell Jacket
• Lundhags: Exa
• Isbjörn: Expedition Shell Jacket
• Klättermusen: Loke Hoody & Bilskirner Jacket
• Craft: COOL Tee with Mesh & Zip Pull with Bodymapping
• Fjällräven: Tur Jacket & Tur Trousers
• Houdini: The Chad (for men) / Miss H (for women)
• Dale of Norway: Blåfjell Feminine