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S.O.G. Member News

August 2, 2006 by 66North - Mt. Washington Ski Patrol Extends 66°NORTH’s Extreme Testing Ground

66°NORTH will be outfitting the Mount Washington Ski Patrol an organisation not unlike its home-based sponsored Icelandic Search and Rescu… Read on

August 1, 2006 by 66North - 66°NORTH featured in the Wall Street Journal

Wall Street Journal: January 28th, 2005: Fashion Taps a New Cool Backdrop - Iceland. 66°NORTH hits the front page of the Marketplace Sectio… Read on

July 20, 2006 by 66North - The Amazing Race Sports 66ºNORTH

CBS’s Emmy award-winning The Amazing Race opened their 6th season on Tuesday, November 16th (9-11 pm ET/PT) on CBS, challenged by the extreme,… Read on

July 10, 2006 by 66North - 66°NORTH wins APEX 2005 award

The Polartec® APEX Awards are presented every year to the designers and companies that make the most outstanding Polartec® based products. Ga… Read on

July 5, 2006 by 66North - Win a Trip to Iceland for 2 at Paragon Sports in NYC!

The First Lady of Iceland, Dorrit Moussaieff (centre), Pargon's Technical Outerwear buyer, Chris Hawson, and Sharon Prince, CEO of Arctic Ed… Read on

June 10, 2006 by 66North - Arctic Tested, Arctic Inspired

Our country of extremes is our test market. 66°NORTH clothing is perfected with rigorous testing by extreme athletes and the elite Icelandic S… Read on

June 5, 2006 by 66North - A Visit from the President

President of Iceland, Ólafur Ragnar Grímsson, and First Lady Dorrit Moussaieff donned their 66North at the Outdoor Retailer Winter Market in… Read on

June 1, 2006 by 66North - 66°North US Launch

66° NORTH launched it's Outdoor Collection in the United States in the end of January 2004 at the annual "Outdoor Retailer" show that was held in… Read on

January 1, 2006 by Walkstool - Photokina 2006 in Germany

This was the 3rd time (also 2002 and 2004) that we attended Photokina as exhibitor. We demonstrated our 5 new models of Walkstool (see below unde… Read on