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S.O.G. Member News

June 26, 2011 by Haglöfs - Haglöfs placing South Korea on its world map

Haglöfs opened a subsidiary in South Korea this spring as part of its Asian expansion plan. At the same time, Brian Jung has been recruited as co…

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June 15, 2011 by Haglöfs - Haglöfs Press Information Spring/Summer 2012

Content:

Small steps and giant leaps

Intense – a little faster and further

Trekking – when the journey is the goal

Haglöfs’ broadest pant r…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Haglöfs footwear – Powered by ASICS Technology

Haglöfs has been developing footwear for the active outdoor user for over 10 years. Each year, the company
has expanded and improved the range…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Intense – a little faster and further

High-pulse outdoor activity is about getting out into nature – in winter on skis; in summer in running shoes or
on a bike – to test how fast or f…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Haglöfs’ broadest pant range ever

Different activities require different gear. People have different appearances. The clothing worn when it’s cold
and raining is rarely suit…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 The Backpack – the heart and soul of Haglöfs

The backpack has a special place at Haglöfs. It represents Haglöfs’ origin – everything started with the
backpack in 1914. Backpacks were…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Trekking – when the journey is the goal

Trekking is about walking in unspoiled nature with a map and compass or following a marked trail through
amazing scenery. Trekking is relaxati…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Polycotton – the new functional material

Haglöfs’ Polycotton is a combination of recycled polyester and organic cotton providing properties that synthetic
material lacks. With 20…

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June 15, 2011 by Haglöfs - Spring/Summer 2012 Outdoor sandals the Haglöfs way

All outdoor enthusiasts know that good footwear is a must if they are to get the most out of their activity.
Haglöfs has taken this knowledge int…

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June 13, 2011 by Haglöfs - Haglöfs nominated for Fashion Export of the Year Award

Haglöfs is one of three nominees for the Fashion Export of the Year Award, an annual competition that highlights success stories in Swedish fa…

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