Haglöfs: Largest product range in Germany: Haglöfs shop in shop opens at Globetrotter’s Cologne branch.

The Swedish Outdoor specialist catches the eye with the fresh look of its products, their high degree of functionality, and equipment that focuses solely on performance., On February 28, visitors to the Cologne Globetrotter outdoor equipment store were able to experience Haglöfs for themselves at the 210 square metre Haglöfs sales stand. "Never before have our customers had the chance to see and try on our product range to this extent", enthuses Herbert Horelt, Country Manager for Haglöfs Deutschland., Over the coming year the Swedish manufacturer will have its own high-profile sales stand for outdoor clothing, footwear and backpacks at the main entrance of the Cologne branch of Globetrotter. "This is truly a feather in Haglöfs' cap", observes Horelt. "High-end retailers are especially important partners for us. Stores that present leading brand names are best at getting across the quality and functionality of our products to customers."

You can find more press releases about them here !