Haglöfs: Haglöfs strengthens its organization

This spring Haglöfs has appointed three new business area managers, a design manager and a sales manager to help drive the company toward its long-term goals., Viktor Wramdemark is the new business area manager for Haglöfs Footwear. Viktor has been a product developer for Haglöfs shoes for the last three years. He assumed his new role in April., Neil Bradley is the new business area manager for Haglöfs Clothing. Neil has long-term experience in similar roles at companies including Karrimor. For the last two years he has been the country manager for Haglöfs UK & Ireland., Haglöfs has hired Håkan Nyström as the business area manager for Hardware. Håkan most recently worked for Klättermusen, where he had overall responsibility for design and product development. He has also spent many years as a product manager at Haglöfs., Roddy Darcy has been a designer for Haglöfs Clothing since 2008. In his new role as design manager, he will oversee design in all three business areas., Haglöfs is also strengthening its sales and marketing department with the addition of Richard Jägrud, who will take on the role of sales manager. Richard has a stable background at Haglöfs, and for the last three years he has headed up the Hardware and Footwear business areas., "With these additions to our organization, I feel even more convinced and confident that we will achieve our long-term goals," said Haglöfs CEO Mats Hedblom.

Read the whole press release at http://www.haglofs.se/news/news.asp?lang=en&type=PRN