Membership

Are you made of the Right Stuff?

S.O.G. Membership can be granted to well-respected Nordic (Norway, Sweden, Finland, Denmark and Iceland) companies and organizations within the outdoor sector. The association shall be represented by businesses, which invest in their own brands, develop and market products and services within the outdoor-area of high quality and innovation standards, as well as uphold to a high degree of business ethics.

Within the association the highest possible degree of openness and generosity shall be upheld to allow for valuable exchanges of experience. A spirit of mutual respect and trust shall inscribe the work.

Membership within the association assumes that the member is active. Active, meaning that the member displays an active interest in the association by taking part in at least some meetings or projects during a one year period and, furthermore, keeping the business’ information updated on the association website.

Membership Criteria

In order to qualify as a new member, applicants should in addition to what is mentioned above show a documented successful export track record and fulfil the following criteria:

1. Have an overall turnover of minimum 1 million Euro, of which at least 300.000 Euro derive from export outside the Nordic Region to the outdoor market in at least three different countries since at least three years.
2. Provide written references from at least one outdoor retailer in each of the three countries referred to in 1) above.
3. Provide recommendation for membership from at least three existing members of S.O.G.

S.O.G. responsible person for membership questions is Staffan Rönn.