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2010

September 10, 2010 - Evaluation trip – spring summer 2012

Welcome to the country of the most outdoorsy people in the world says JohnAre, and gives me a firm handshake as I step of the train in Lillehammer together with Donna and Henrik. After spending the first part of the week in Holland, we will spend our next few days getting an update on what is happening on the Norwegia…

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September 10, 2010 - Dutch magazine Viva features Reach the top with 66°NORTH

In its latest issue, Dutch glossy publication Viva Magazine features an article on Reach the top with 66°NORTH, More…

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September 6, 2010 - Höst/Vinter 2010: Haglöfs Actives- nya underställ i återvunna material

Inför den kommande vintersäsongen har Haglöfs tagit fram en helt ny kollektion underställ i serien Actives. Actives är designad för maximal bekvämlighet med kroppsnära komfort och stretch och har exceptionella egenskaper för att reglera värme och hantera fukt.…

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August 31, 2010 - Höst/Vinter 2010: Haglöfs Soft Shell-sortiment växer

Soft Shell är idealiska plagg för de allra flesta outdooraktiviteter. De är lätta, mjuka, tysta, andande, vindtåliga, värmande och otroligt mångsidiga. Inför kommande vintersäsong utökar Haglöfs sin Soft Shell-serie med åtta nya jackor och fyra nya byxor.…

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August 27, 2010 - The Friluft Backpack

Spending time outdoors is not always about heading out with your tent staying out for days at a time. Sometimes a day hike can be just as relaxing. Or why not walk between some of the Swedis Tourist Associations many mountain cabins. For these occasions I developed the Friluft backpack.

During our winter educati…

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August 27, 2010 - OutDoor 2010 a success

66°NORTH recently took part in OutDoor, a large trade show held in Friedrichshafen, Germany for companies selling outdoor clothing., More…

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August 25, 2010 - Prototype Meeting, Fall/Winter 2011

“…and here is a new fleece jacket for men” says Donna and holds up one of many prototypes for fall/winter 2011. The country managers who have travelled to Stockholm represents our 11 largest markets take notes. Listen carefully to the explanation to why we believe we need to launch a new version. Soon feed…

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August 20, 2010 - Reflections Fjällräven Classic

So now yet another Fjällräven Classic has passed. The last trekkers are probably now at home enjoying the experience, the checkpoint are removed and the 120 amazing staff have gone home.

I have taken one week holiday to get some rest after a rather hectic period. To rest and to enjoy the experience. Because eve…

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August 14, 2010 - Tequila! 41′ (12,5M), Worlds longest kayak?

At the recent US trade show, Outdoor Retailer we put together 8 midsections and created a 41 foot, 12,5 meter Tequila! kayak for 9 paddlers. Is this a world record?It was lot’s of fun and created an incredible amount of attention. Perfect for demo days and company team building activities!Half way through the pa…

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August 6, 2010 - Einride 2.0 Jacket holt Gold OutDoor Industry Award

Jurybegründung: “Ein nachhaltiges Produkt, das durch Öko-Baumwolle und wieder aufbereitetem Polyester besticht. Die Jacke kommt ohne zusätzliche Verklebung aus, was das Bild der nachhaltigen W…., Read more »…

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