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May, 2010

May 26, 2010 - Haglöfs strengthens its organization

This spring Haglöfs has appointed three new business area managers, a design manager and a sales manager to help drive the company toward its long-term goals., Viktor Wramdemark is the new business area manager for Haglöfs Footwear. Viktor has been a product developer for Haglöfs shoes for the last three year… Read on

May 25, 2010 - CRAFT: Cool Tee with Mesh

How cool can you get? CRAFT offers the coolest solution for hot summer activities: the Cool Tee with Mesh with is extremely lightweight, yet heavily loaded with function! The test winning COOL material guarantees effective moisture transportation, great ventilation, is soft and elastic and provides maxim… Read on

May 19, 2010 - Iceland’s First Lady at Vík in Myrdalur: Trendy in Primaloft coat

The Icelandic First Couple visited Vík in Myrdalur last weekend to learn from first hand about the situation there, as it is close to the volcanic eruption in Eyjafjallajokull. Dorrit Moussaieff was trendily dressed as usually, wearing a red winter coat from 66°North, which is lined with a revolutionary mate… Read on

May 16, 2010 - Fun with Foster

Nigel Foster visited Sweden for his annual Point 65 staff training sessions as well as doing some classes and participating in "Kajakdagarna", Stockholms largest kayak symposium.

Point 65 team members after completing the annual Nigel Foster paddle clinic. From left in kayaks: Sofia, Mats, Emil, Carolin,
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May 7, 2010 - 66°North best known brand

The Icelandic business publication Vidskiptabladid conducted recently, in collaboration with the research company MRR, an opinion poll among executives in the 300 largest companies in Iceland. Read on

May 6, 2010 - Åre and Innsbruck make room for Hestra gloves

Hestra has opened showrooms in the ski-capitals of Åre and Innsbruck. The new establishments are a way of getting closer to customers and being located in the middle of two alpine skiing centers. Read more here Read on

May 6, 2010 - Hestra: Ski-Classic praised again

Once again, the Hestra Heli Ski-gloves have been awarded for their function. The British magazine Outdoor Enthusiast appointed the Heli Ski Female as “Editor’s Choice” in their December 2009 issue. Read on

May 6, 2010 - Hestra: Certified Environmental Pioneer

Acting as one of the frst companies within the ski and outdoor industry, Hestra has introduced the environmental management system ISO 14001. While many companies promote their various eco products, Hestra is working to improve its overall impact on the environment. Read on