October 1, 2009 - PrimaLoft and DOWNLITE Launch ‘Support Your Dreams’
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October 1, 2009 - Solo climbing success for Ueli Steck on Makalu (8463 m)
On September 24, 2009, extreme mountaineer and solo climber Ueli Steck reached the summit of the 8362-meter peak Makalu via the normal route. Makalu is the fifth highest mountain in the world and lies to the east of…, [more]…
Read onOctober 1, 2009 - Tenson’s heavy investment to retain market pole position in Sweden and Worldwide
The classic clothing company Tenson is now set to retain its position as the leading trademark of Outdoor/Marine and Ski wear. A new offensive three-year plan, new design, Tenson products-only boutiques and a more offensive profile/imaging and marketing campaigns are just a few examples of on……
Read onSeptember 16, 2009 - Thorsmork Parka hits the stores
The ever popular Parka coats are now available in the stores. The demand for these garments has been high and not without reason. They are warm and comfortable with goose down and feather filling., More…
Read onSeptember 3, 2009 - She has arrived
Kayak: The Point 65 XP18, Paddler: Designer Magnus De Brito, Photo: Malte Danielsson Place: near Stendörren, Stockholm archipelagoKayak: The Point 65 XP18, Paddler: Oscar Westlund, Photo: Malte Danielsson Place: near Stendörren, Stockholm archipelago…
Read onAugust 27, 2009 - Liz Hayes covers Iceland in a 66°North wintercoat
The Australian version of the television news show 60 Minutes covered the situation in Iceland in a recent program. The presenter Liz Hayes went to Iceland to inquire about the matter and interviewed a few leaders and opinion makers in Icelandic society., More…
Read onAugust 13, 2009 - A light jacket that surprises
Just recently a new line of coats that are named Langjokull entered the stores of 66°North. These are light jackets for men and women that are filled with PrimaLoft® insulation. Last fall, 66°North became the first among Icelandic outdoor wear companies to use PrimaLoft® insulation, when jackets named V…
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