5 new SOG members

We are happy to present 5 new SOG members!

USWE and Five Seasons joined us as full members and Sunpocket, Nordic Pocket Saw and Tufte joined as development members.

USWE is an outdoor & sports brand that is specialized in action backpacks for athletes and weekend warriors. They’re known for its patented No Dancing Monkey™ 4-point harness technology that makes their packs 100% bounce free in action whether you bike, run, hike or ski. The product portfolio comprises hydration packs, daypacks, protector packs and lifestyle packs plus a wide range of accessories that makes it possible to build your own pack for individual fit.

Five Seasons was established in Gothenburg on the Swedish west coast in 1982. For over 30 years the company has been producing high quality and technical sportswear with focus on ski, outdoor and sailing. Being born and raised on the west coast, where sea meets land and summer meets winter, they know what is needed to stay warm and dry. Five always strive to offer sportswear with best value for money.

Developing performance eyewear since 1976 – Sunpocket unceasingly strives for innovation in design and engineering of it’s performance eyewear systems and it’s products are distinguished by focused functionality and signature Flexion System performance enhancement.

Nordic Pocket Saw is developed in Sweden and tested to withstand the harsh Scandinavian climate with the purpose to make your outdoor activities easier and more enjoyable. Simply put, Nordic Pocket Saw provide outdoor enthusiasts with powerful tools for demanding adventures in tough conditions.


Tufte aim to always deliver you the most comfortable clothes possible, produced in the most sustainable way they know. It’s hard work, but it feels good. And so do their clothes.